Hi There,
2020 is the year that every service that would eventually be offered online, got accelerated and is now happening.
It's the same for golf coaching.
At Golf Coach App we see and talk to a lot of Golf Coaches all over the world. Some are succeeding unbelievably well in taking their coaching offering online, supplementing their income and freeing up time and some not.
Here's what I see with the successful ones. You can do the same by following these steps.
1. Start with your in-person students
When a student comes for an in-person golf lesson, get the student to download Golf Coach App and give them feedback of the lesson inside the app.
2. Encourage your student to send you a video
This can be when they go work on the things you mentioned to them during the lesson or when they play on the golf course. When you receive their video, send them a response promptly. This is often the light bulb moment for a student, when they realise they can get value from their Coach without being with them in person.
3. Keep the conversation going
Send your students daily nuggets of value. This is as easy to do as to copy the interesting golf related post you see on social media and broadcast messaging it to all your students. Golf Coach App has the broadcast messaging feature built in.
4. Show them value
When your student starts engaging with you via Golf Coach App and they see the value you can add to them with your online feedback it's time to make them an offer.
5. Make an offer and close the deal
Make them an offer for a monthly fee, add in a bit of a discount to where they cannot resist and start growing your subscription income from Coaching students online, one by one. You can collect subscription or once-off Coaching fees from students via Golf Coach App.
Hopefully you can take these principles and make them your own. If you need some help with this, feel free to reach out to me.
Till next time,
Martin
