Hi there,
Let me tell you a story about pricing.
Many years ago I was Coaching at a golf club and struggling to get people to pay me for my golf lessons. Like most Coaches I only offered 1-on-1 30 minute and 1 hour lessons.
The most valuable thing I had to sell, 1-on-1 time with myself, was the only thing I was selling.
I then had a prominent businessman tell me the story of ice cream shops one day. It made an impression.
He said, "Ice cream shops have 45 flavors on offer to sell vanilla and chocolate."
This got me thinking.
I needed a line up of products or services, or value ladder to grow my business.
See the example of an online services business below.
Without even knowing what these services are, which service are you drawn to?
The Small of course for $149/mo. It's the "most popular", it's highlighted and compared to the $499/mo it looks like a great deal.
Now if this business only offered the Small service at $149/mo, they might have a hard time selling it.
It's a bit like offering 1-on-1 lessons as your only option.
So here are a couple more you can add to your value ladder this year.
Hybrid Coaching
Some in person, some online.
Schedule a 2 hour slot once a week and let all your students that are part of this program come out at the same time.
Not everybody will make it every week and not everybody will be there for 2 hours each week.
The rest of the time you Coach them online.
It's a lot easier to manage 10 or 15 students like this than you might think.
Charge a recurring monthly fee for this
Online Coaching
No doubt you have some students that just don't have any time to slot into your schedule.
Online Coaching is the perfect option for them.
Golf Coach App and Golf Stats Coach makes this really easy to do.
Add these services to your offering this year, I know it will make a difference to your business.
Till next time,
Martin
www.golfcoachapp.com
