Use a Value Ladder to grow your Golf Coaching business

Hi there,

Let me tell you a story about pricing.

Many years ago I was Coaching at a golf club and struggling to get people to pay me for my golf lessons.  Like most Coaches I only offered 1-on-1 30 minute and 1 hour lessons.

The most valuable thing I had to sell, 1-on-1 time with myself, was the only thing I was selling.

I then had a prominent businessman tell me the story of ice cream shops one day. It made an impression.

He said, "Ice cream shops have 45 flavors on offer to sell vanilla and chocolate."

This got me thinking.

I needed a line up of products or services, or value ladder to grow my business.

See the example of an online services business below.

Without even knowing what these services are, which service are you drawn to?  

The Small of course for $149/mo. It's the "most popular", it's highlighted and compared to the $499/mo it looks like a great deal.

Now if this business only offered the Small service at $149/mo, they might have a hard time selling it. 

It's a bit like offering 1-on-1 lessons as your only option. 

So here are a couple more you can add to your value ladder this year.

Hybrid Coaching

• Some in person, some online.

• Schedule a 2 hour slot once a week and let all your students that are part of this program come out at the same time.

• Not everybody will make it every week and not everybody will be there for 2 hours each week.

• The rest of the time you Coach them online.

• It's a lot easier to manage 10 or 15 students like this than you might think.

• Charge a recurring monthly fee for this

Online Coaching

• No doubt you have some students that just don't have any time to slot into your schedule.

• Online Coaching is the perfect option for them.

• Golf Coach App and Golf Stats Coach makes this really easy to do.

Add these services to your offering this year, I know it will make a difference to your business.

Till next time,

Martin
www.golfcoachapp.com

Engage your Students to help sell Online Golf Coaching

Hi ​there,

I speak to many Golf Coaches around the world on a weekly basis.

It's become apparent to me, that many Coaches are missing out on maximising their current Student/Coach relationships.

For most Coaches it starts and stops at exchanging time for money. There's a better way for both Coach and Student.

1. Coaches can add more value to their students, by coaching them online in between in-person lessons and helping them achieve better golf quicker, creating more satisfied students.

2. Coaches can generate significantly more revenue from their current student base, if they start coaching them online in between in-person lessons.

I understand that the rules of engagement for in-person lessons are clearly understood by Coaches and Students at this point in time, but Online Coaching? It's a little unclear to most Coaches.

So how do you start Coaching your students online?

It's called Student Engagement.

Communicate with your students in between lessons and add value to them. For the Coach/Student relationship to be strong, you need to communicate with them regularly and your interactions need to be valuable to them.

Let me show you how you can do this with Golf Coach App. It doesn't have to take a lot of time.

Go to MY COACHING LIBRARY inside Golf Coach App,
then Templates (top left of screen),
then search for #Golfer engagment

Here you will find all kinds of content we created for you, that you can send to your COACHING LIBRARY from where you can send it to your studentsin a broadcast message.

Here's a sample recipe you can follow to start this process with your students.

Monday
Go to Templates, then search for
#Golfer Engagement
#quiz
#rules
Pick one of the rules questions and send it on to your students.

Tuesday
Go to Templates, then search for
#Golfer Engagement
#quiz
#rules
Send the answer of the previous day's question to your students.

Wednesday
Go to Templates, then search for
#Golfer Engagement
#mental game
Send one of the great Dr Bhrett McCabe mental game videos to your students.

Thursday
Find an interesting post from social media and share with your students. Here's an example post from Bryson DeChambeau

Friday
Go to Templates, then search for
#Golfer Engagement
#quotes
#motivation
Find a quote from a famous player and share with your students.

So after 5 days, you've spend about 3 minutes sending messages to your students, but you have created ENORMOUS value for them.

If you have a 100, 200 or 1000 students inside Golf Coach App, you can see how easy it is to get the ball rolling.

Once the conversation starts, you've taken the first step in Coaching them Online.

If you need help with this, get in touch with us and we'll gladly help you get going.

Till next time,
Martin

You don't need more students to grow your business

Hi ​there,

It is only natural to think that to grow your Golf Coaching business you need more students.

In most cases this is just not true.  The solution is to have longer relationships with the students you already have and to interact with them more freqently.  

Not only is this strategy great for the Coach/Student relationship, studentsget better results and you grow your business.

Let me show you what I mean.  

Below is a graphic of a Coach that decided to intentionally structure his Coaching packages in a way where he moved away form one off lessons to selling Game Plans from 5 to 50 lessons at a time.

​​This simple change in strategy helped him dramatically change the amount of lessons he did from one year to the next (blue line vs black line) in the process growing his business.

With Golf Coach App you have the opportunity to increase the frequency of feedback to your students, growing your relationship with your students as well as your business.

​​Not only is Golf Coach App a great tool to use during golf lessons, but if fills the gaps between lessons perfectly.

Use Golf Coach App as a lesson review tool as well as Remote Coaching tool when your students are not with you.

Till next time,
Martin